Retail & E-commerce

Industry — Retail

Retail technology that sells — online, in-store, and everywhere in between.

E-commerce platforms, inventory management, personalisation engines, and omnichannel systems.

18 years from early mobile commerce to today's AI-powered retail. We build technology for brands selling to millions of customers across dozens of countries, designed for the spike, not just the steady state.

3xAverage conversion improvement
18+Years in retail technology
10xLoad testing above normal volume
Modern retail store interior with digital displays and seamless shopping technology

Omnichannel retail experiences that connect the digital and physical.

AI-Powered Retail

The difference between retail software that drives revenue and software that just processes orders is in the details.

We build personalisation engines, recommendation systems, and pricing intelligence platforms that increase basket size, reduce cart abandonment, and improve customer lifetime value. Every AI model we deploy in retail is designed for A/B testing and continuous optimisation by your merchandising team.

3x

Average conversion improvement across our e-commerce clients

Client A/B test results

01

Personalisation engines

Real-time product recommendations, personalised search results, and dynamic content that adapts to individual customer behaviour and purchase history.

02

Dynamic pricing intelligence

Competitive pricing algorithms that optimise margins while maintaining price perception, with automated competitor monitoring and elasticity modelling.

03

Inventory optimisation

Demand forecasting that reduces overstock write-offs and stockout lost sales, with automated replenishment across warehouse and store locations.

04

Customer analytics

360-degree customer profiles that unify online behaviour, in-store transactions, loyalty data, and support interactions into actionable segments.

E-commerce Platforms

Commerce platforms built for Black Friday, not just Tuesday.

Retail has peak events that break average architectures. Black Friday, product launches, flash sales. We design for the spike, not the steady state. Every e-commerce platform we ship has been load tested at 10x normal volume with automated scaling that handles traffic surges without manual intervention. Our platforms support multi-currency, multi-language, multi-warehouse operations with sub-second page loads even under peak traffic.

Every retail system we ship has been load tested at 10x normal volume before going live.

99.99%

Uptime during peak events

<1s

Page load under peak traffic

E-commerce website interface on laptop showing product catalogue and shopping cart

What we build for retail brands

End-to-end retail technology from storefront to fulfilment.

Recommendation Engines

Collaborative filtering, content-based, and hybrid recommendation models that increase average order value and cross-sell conversion. Trained on your product catalogue and customer behaviour data with real-time personalisation at scale.

Machine LearningPersonalisationReal-time
25%

Increase in basket size

Retail solutions by business function

Technology tailored to the specific needs of merchandising, operations, and customer experience teams.

High-performance commerce platforms designed for conversion and scale.

Headless CommerceArchitecture

API-first commerce backends that power any frontend experience, from web to mobile to in-store kiosks.

Search & DiscoveryAI

Intelligent product search with natural language understanding, visual search, and personalised ranking.

Checkout OptimisationConversion

Friction-free checkout flows with one-click purchase, saved payment methods, and abandoned cart recovery.

The transformation we deliver for retail brands

Retail organisations come to us with disconnected systems and manual processes. Here is what changes.

Before SDTC Digital

  • Separate systems for online, in-store, and marketplace sales
  • Generic product recommendations with single-digit click rates
  • Manual inventory counts and reactive replenishment
  • Site crashes during peak traffic events like Black Friday
  • Weeks of development time for every pricing or promotion change
  • Customer data scattered across 8+ disconnected tools

After SDTC Digital

  • Unified omnichannel platform with real-time inventory and pricing sync
  • AI-powered personalisation driving 25% higher basket size
  • Automated demand forecasting with intelligent replenishment triggers
  • Auto-scaling architecture handling 10x traffic spikes without incident
  • Self-service merchandising tools for same-day pricing and promotion updates
  • 360-degree customer profiles unifying all touchpoints into actionable segments

Case Study

How we rebuilt a national retailer's e-commerce platform for 10x scale

A leading retail brand needed to replace their monolithic e-commerce platform with a headless architecture that could handle Black Friday traffic without manual intervention. We delivered a system that tripled conversion rates and eliminated downtime during peak events.

E-commerce platform case study showing performance improvements
4:30

SDTC Digital rebuilt our e-commerce platform and the results speak for themselves. Conversion rates tripled, page load times dropped by 70%, and we handled our biggest Black Friday ever without a single incident.

VP of Digital

The recommendation engine they built generates more revenue than our entire email marketing programme. It understands our customers better than our merchandising team expected, and it keeps getting smarter.

Head of E-commerce

Let's talk about your retail and e-commerce challenge.

18 years from early mobile commerce to AI-powered retail. Tell us what you are building and we will tell you exactly how we would approach it.

See our work →