Business Intelligence
Dashboards your team opens every morning — not once a quarter.
A dashboard nobody uses is just expensive decoration.
BI platforms, self-serve analytics, and executive reporting systems designed for the people who will actually use them. We measure success by daily active usage, not feature count. 18 years of building products means we know the difference between useful and impressive.
User-centred design
Define the audience before the metrics.
A BI system for a CFO and a BI system for an operations manager look completely different — different metrics, different granularity, different update frequency, different visualisation choices. We define the audience and their decision context before designing a single dashboard. Then we prototype with real users before building anything in production.
Three rounds of user testing costs less than one round of rework after launch.
rounds of user testing per project
daily active usage rate
Single source of truth
BI built on inconsistent data produces inconsistent answers.
Before building any dashboard, we establish the canonical data sources, resolve definitional conflicts — what counts as a 'customer', what counts as 'revenue' — and build the semantic layer that ensures numbers mean the same thing across every report.
definition of each metric — everywhere it appears
AurvikAI BI methodology
Definitional alignment
Resolving what 'customer', 'revenue', 'active user', and other core concepts actually mean — before they appear in a dashboard.
Semantic layer
Defined metrics, dimensions, and business logic that ensure consistency across every report and dashboard.
Governed self-serve
Analysts explore data freely, but every metric they see has a defined calculation and a documented owner.
Trust indicators
Data freshness timestamps, source indicators, and quality scores visible on every dashboard.
BI capabilities we deliver
From executive reporting to embedded analytics.
Decision-ready insights for leadership teams.
The 5–10 numbers that matter most, updated in real time, designed for mobile and large-screen display.
Alerts on metrics that breach thresholds — so executives focus on what needs attention, not what's on track.
Automated generation of board-ready reports with consistent formatting, commentary fields, and historical comparisons.
BI systems we've built
Different industries, different users, different decision cadences.
Retail analytics platform
Real-time sales, inventory, and foot traffic analytics across 200+ stores. Regional managers see their stores, district managers see their regions, and the exec team sees the national picture — all from the same data model.
stores monitored
AurvikAI BI platform — designed for the people who use it, measured by daily active usage.
Common questions about business intelligence
From tool selection to adoption measurement.
Depends on your users and use case. Looker for strong governance and semantic layer needs. Metabase for simplicity and self-serve. Tableau for complex visualisation. Power BI if you're deeply invested in Microsoft. We recommend based on your team, not vendor relationships.
INSIGHTS
Thinking worth reading
Ready to build BI your team actually opens every morning?
Let's start with the users, the decisions, and the metrics that matter most to your business.